Brand Manifestos
I’ve written plenty of manifestos over the years, but these three rise to the top for different reasons. Be sure to toggle through to read the full manifesto.
Capital One
The first (and only) time I moved a client to tears… They ended up choosing my other concept for their Black History Month campaign, but this moment will always stay with me.
U by Kotex
I tapped into the experiences of six women in my life to uncover the insight behind this campaign—one was even guiding her daughter through her first period.
Depend (Spec)
Early in my career, my Creative Director/Mentor told me the day would come when I’d have to write for a product or audience completely unlike me—so she challenged me to write for older women who need Depend.
That day came again when I had to write for U by Kotex.
