Camp McDonald’s

You like festivals? Bet. Imagine four weeks of daily deals, menu hacks, merch drops and weekly performances (headlined by Kid Cudi!). This was Camp McD’s—and it all took place in the app. In the end, it was one of McD’s most successful campaigns for app registrations, sales and engagement.

And yeah, it was over 100 assets... thank God for Figma 😮‍💨

Role: Sr. Writer / Agency: Publicis Power of One

Check out the next project 👇🏾