Famous Orders
Everybody has their McD’s order—from me & you to K-pop’s biggest stars in BTS. And McDonald's cemented their cultural relevance by tapping into this by packaging up A-list celebrity’s orders… I got to work on a few and do some pretty cool things.
Oh, and THEEE Mariah Carey commented on my work!
Role: Sr. Writer / Agency: Publicis Power of One
BTS Meal
We went BTS with BTS in the app. (Get it, behind-the-scenes.) After purchasing their meal—a 10pc McNuggets meal with two new South Korean McD’s sauces—fans were granted access to exclusive photos, gifs & 360 experiences, all in the app.
Mariah Menu
The Queen switched things up for the holidays—making sure everyone had something to enjoy, not just her personal favorites.
For 12 days, we kept fans plugged in with daily pings about their free treat with a $1+ order. Plus, exclusive merch. And at the heart of it all? The app.
Saweetie Meal
An Icy Collab! With a mukbang-worthy meal and an in-app sweepstakes, where users could win Brandon Blackwood bags and a trip to see Saweetie live at the Day N Vegas festival.
