Grimace’s Birthday Meal

It was a Hot Grimace Summer—and I lent my pen to our purple pal to invite his fans to join the biggest birthday party ever at McD’s. What we saw was record-shattering performance across email, push notification, app registrations, social media as well as sales of Grimace’s meal & purple shake.

Oh, the emails went viral and we won some hardware too 💜

Role: Sr. Writer / Agency: Publicis Power of One / Won:

• Silver—Horizon Interactive Awards, Advertising Campaign Multi-Channel

• Gold—2023 McDonald’s Feel-Good Award: Brand Iconicity

• CMO Award—2023 McDonald’s Feel-Good Award: Leveling Up in Creative Effectiveness